Hello! My name is Jocelyn and I wear all the hats ‘round here! I work full time at Ontario’s largest tack store and also run two side hustles in my spare time - South of 24 Company and a lifestyle photography business.
South of 24 Co. is a combination of my love for dogs, horses and all things related to the western lifestyle. I am proud to be able to use leather and cowhide as a medium to create unique pieces; for even when items are cut from the same hide, no two will ever be the same.
I want my items to be as diverse as the people and pets wearing them!
I’m a community over competition kind of gal, and I believe in helping other business owners win. Sharing resources, praying and cheering other people on will never take away the blessing headed your way. The more you give, the more you will receive!
As a small business owner, my goal is to never stop learning my craft and to continue to make positive connections with other business owners, enthusiasts and influencers. So if you’re interested in collaborating, please don’t hesitate to reach out!
Last but certainly not least, 100% of the proceeds from my shop go toward veterinary expenses for my very sweet four legged “lemons”, so please know that every purchase makes a significant impact for us!
All in all, I hope you love my products as much as I do.
Sincerely,
Jocelyn